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Dyslexic Reading

Compliance

Different levels of Accessibility

Accessibility is not confined to a group of users with some different abilities, for example, visual, motor, auditory, speech, or cognitive disabilities, rather it extends to anyone who is experiencing any permanent, temporary or situational disability.

For example:
Having only one arm is a permanent condition, having an injured arm is a temporary, and holding a baby in one arm is situational - in each case the user is able to complete tasks with only one hand.

Permanent
Temporary
Situational
Touch
Icon portraying a person with one arm

One Arm

Icon portraying a person with an arm injury

Arm Injury

Icon portraying a new parent

New Parent

See
Icon portraying a person who is blind

Blind

Icon portraying a person with cataract

Cataract

Icon portraying a distracted driver

Distracted Driver

Hear
Icon portraying a person who is deaf

Deaf

Icon portraying a person with an ear infection

Ear infection

Icon portraying a bartender

Bartender

Speak
Icon portraying a person who cannot speak

Non-verbal

Icon portraying a person with laryngitis

Laryngitis

Icon portraying a person with a heavy accent

Heavy accent

What is web Accessibility?

Web accessibility is generally broken down to 4 areas which encompass all disabilities that affect access to the Web, including:

Accessibility 2025:

All EU Member States must have transposed the European Accessibility Act into national law.
As of 28 June 2025, companies must ensure that products and services covered by the Act are accessible. Sites and apps that fail to comply with the directive risk fines and other legal penalties...

The European Accessibility Act applies to manufacturers / providers who sell products and services across European borders. Companies that fall within the scope of the European Accessibility Act are e-commerce services, computers and operating systems, smartphones and devices used for electronic communication, banking services, service terminals, and eBooks. Governmental websites (state, regional, and local authorities); Bodies governed by public law and financed via public contract, are also obliged to comply to the act.

Web Content Accessibility Guidelines (WCAG) cover a wide range of recommendations for making Web content more accessible. Following these guidelines will make content accessible to a wider range of people with disabilities, including blindness and low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity and combinations of these.

By 28 June 2025, all companies that fall within the act, must be compliant to a minimum AA Standard.

WCAG : What are the levels?

WCAG defines the different levels like so:

A

Single A

is viewed as the minimum level of requirement which all websites, apps, and electronic content such as documents should adhere too.

AA

Double A

is viewed as the acceptable level of accessibility for many online services, which should work with most assistive technology which is now widely available on both desktop and mobile devices, or which can be purchased as a third-party installation.

AAA

Triple A

compliance is viewed as the gold standard level of accessibility, which provides everything for a complete accessible offering, including all the bells and whistles which make the difference between a very good experience and an excellent one.

**AA is minimum legal requirement from 2025, AAA exceeds expectations and creates the most accessible content and the best user experience for all users.

Do not forget Mobile First:

The number of smartphone users today surpasses 6 billion globally and is forecast to further progress by several hundred million in the next few decades. Mobile-first design lies at the crux of any well-thought-out website UX

Solution - Incorporate accessibility at all touchpoints and ensure websites should be optimized to accommodate such requirements. Also, ensure that your site complies with web accessibility guidelines. The best way to cope with this challenge is to get a Chrome extension like for BrowserStack. Here is how it can help:

  • Quick audit and scan of your website
  • Automated accessibility report generation
  • Painless to attempt-Free Trial
  • Free web accessibility tests at your fingertips

Mobile Apps:

How WCAG applies to mobile

  • links, buttons and form fields must be correctly labelled and work with assistive technology
  • apps must support large text sizes
  • the app must meet other requirements such as those for contrast, media and error handling

With the test checklists on this page, you'll get a good first impression of the accessibility of an app.


Approach: Testing an app can be extensive and complex. If the goal is to form an idea about the status of your app's accessibility, you do not need to know all WCAG guidelines. We have simplified some of the guidelines into a short explanation and a question.

Hosting Video and Audio on YouTube for Compliance


IMPORTANT: This table needs actioning by everyone as it is not covered by third party widgets and will help make you compliant!


Hosting your videos and audio on YouTube supports accessibility by offering captions, subtitles, and audio descriptions. The platform is also compatible with screen readers and keyboard navigation, ensuring usability for individuals with visual and mobility impairments.

Swipe on table to read more details

* POUR Principle
Code
Level
Guideline
Details
Perceivable
1.2.1
A
For prerecorded audio-only and prerecorded video-only media, the following are true, except when the audio or video is a media alternative for text and is clearly labeled as such:

Prerecorded Audio-only: An alternative for time-based media is provided that presents equivalent information for prerecorded audio-only content.

Prerecorded Video-only: Either an alternative for time-based media or an audio track is provided that presents equivalent information for prerecorded video-only content.
Covered by Content Management.

All BUs to only use video embedded in Youtube instead of uploading videos on hybris. This should cover all the video related guidelines not covered.

In case videos on the website do not comply, the scanning of the website will detect and alert the BU about it.
Perceivable
1.2.2
A
Captions are provided for all prerecorded audio content in synchronized media, except when the media is a media alternative for text and is clearly labeled as such.
Covered by Content Management.

Audio must be managed by a third party WCAG compliant. Example: https://www.marionnaud.fr/conseils-beaute/category/podcasts-marionnaud

This is an example of a Podcast used in MFR which is not showing Captions.

In case PODcasts (audio prerecorded) on the website do not comply, the scanning of the website will detect and alert the BU about it.
Perceivable
1.2.3
A
An alternative for time-based media or audio description of the prerecorded video content is provided for synchronized media, except when the media is a media alternative for text and is clearly labeled as such.
Covered by Content Management.

Audio must be managed by a third party WCAG compliant. Example: https://www.marionnaud.fr/conseils-beaute/category/podcasts-marionnaud

This is an example of a Podcast used in MFR which is not showing Captions.

In case PODcasts (audio prerecorded) on the website do not comply, the scanning of the website will detect and alert the BU about it.
Perceivable
1.2.5
AA
Audio description is provided for all prerecorded video content in synchronized media.
Covered by Content Management.

Audio must be managed by a third party WCAG compliant. Example: https://www.marionnaud.fr/conseils-beaute/category/podcasts-marionnaud

This is an example of a Podcast used in MFR which is not showing Captions.

In case videos on the website do not comply, the scanning of the website will detect and alert the BU about it.
Perceivable
2.5.8
AA
The size of the target for pointer inputs is at least 24 by 24 CSS pixels, except where:

Spacing: Undersized targets (those less than 24 by 24 CSS pixels) are positioned so that if a 24 CSS pixel diameter circle is centered on the bounding box of each, the circles do not intersect another target or the circle for another undersized target;

Equivalent: The function can be achieved through a different control on the same page that meets this criterion;

Inline: The target is in a sentence or its size is otherwise constrained by the line-height of non-target text;

User agent control: The size of the target is determined by the user agent and is not modified by the author;

Essential: A particular presentation of the target is essential or is legally required for the information being conveyed.

Note 1: Targets that allow for values to be selected spatially based on position within the target are considered one target for the purpose of the success criterion. Examples include sliders, colour pickers displaying a gradient of colours, or editable areas where you position the cursor.

Note 2: For inline targets the line-height should be interpreted as perpendicular to the flow of text. For example, in a language displayed vertically, the line-height would be horizontal.
Investigation ongoing and so far resulted in a deck with occurrences.

Some of these occurrences have an alternative way of using the functionality and are regarded as OK.

Some of these occurrences have NO alternative and need remediation by enlarging.

PO FEEDBACK:

- we asked ChatGPT to summarise requirement in easy way (link: https://elab-aswatson.atlassian.net/wiki/spaces/~296055901/pages/5331484775/High-prio+Accessibility+Reqs+Review#Target-Size-(Minimum)---Level-AA(Added-in-2.2))
- targets (links, buttons, navigation items) should be big enough (min 24 x 24 px) with some exceptions (e.g. for inline link text or in case the element has enough space around to avoid issues while clicking)

We asked ChatGPT to analyse a full page screenshot of TPS (link: https://elab-aswatson.atlassian.net/wiki/spaces/~296055901/pages/5331484775/High-prio+Accessibility+Reqs+Review#Target-Size-(Minimum)---Level-AA(Added-in-2.2)):
- some elements are compliant because larger than 24 x 24
- some elements are reported as potential issues (e.g. navigation dots in banner carousel)

In general, it suggested to perform full analysis using browser extension (e.g. Accessibility Insights for Web or axe DevTools)

Final feedback: a deeper testing/review of elements should be run to spot too small elements that do not respect the requirement, also taking advantages of browser extension.


*POUR are the four principles of accessibility - Perceivable, Operable, Understandable, and Robust as outlined in the Web Content Accessibility Guidelines (WCAG).

Accessibility Statement


IMPORTANT: Your website MUST have an 'Accessibility Statement' for compliance!


As part of the WCAG compliance coming into effect on 28 June 2025, websites providing goods or services to EU consumers are required to publish an accessibility statement.

Use the resources below to help create your accessibility statement.

Middle aged man navigating phone with arm disability

Create an EAA-Compliant Statement

Find out what you need to include in an EAA-Compliant Accessibility Statement

Learn more
Middle aged man navigating phone with arm disability

Create a UK-Compliant Statement

Find out what you need to include in a UK-Compliant Accessibility Statement

Learn more

Developing an Accessibility Statement

The W3C has all the information you need to produce your Accessibility Statement

Learn more

Accessibility Statement

Download this example Accessibility Statement and customise it for your website

Download Statement

Commercial Benefits and Losses

Creating an accessible website is not only a moral imperative but also a savvy business strategy. By ensuring that your online presence is inclusive and accommodating to individuals of all abilities, you not only expand your potential audience reach but also enhance your brand reputation and comply with legal requirements.

Inforgraphic: 1 in 4 europeans live with a disability, 87 million people
Inforgraphic: 80% of customers with access needs will spend their money not on the website that is cheapest but where faces with the fewest barriers
£2 billion: Businesses lose approximately £2 billion a month by ignoring he needs of disabled people